Wassail! My name is Lee and I am the Owner-operator of inCiderJapan, an international cider-focused promotion & marketing consulting company.

I started inCiderJapan in 2017 with the launch of an eponymously named magazine, and now also import and distribute world-class ciders in Japan, while pioneering the advancement of Japanese cider and cidermakers throughout the country and the rest of the world.

In early 2024, I became Asia’s first, and currently still only, Certified Pommelier™. In June, I was made the licensed educator of the American Cider Association‘s Certified Cider Professional programme for the Asian region.